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Nobody likes beauty ads. The models modeling cosmetics, face creams, or hair products always seem like perfect, condescending beauties. It doesn’t help that we see ads produced by makeup artists and animation wizards. Their flawless skin makes us cringe at our own imperfections and wrinkles.
Their thin bodies make us self-conscious about our own weight. Their lavish hair makes our hair look ugly, depending on whether we find it too thin, too full, too curly, too crimped, etc. So, we go and buy whatever the model wants to sell us because we’re desperate to become as perfect as that model. It’s true that we would never admit it out loud, but that’s how we feel.
Dove’s advertising campaign is different. The models they employ are real women and girls just like us. Dove ads feature real people talking about their insecurities about their physical appearance and then realizing they’re beautiful just the way they are. It warms our hearts and gives us confidence.
We buy Dove because we’d rather listen to a company that tells us “you’re already beautiful” than one that yells “you’re ugly and that’s why you need this product right now!”
Since they’re a company that advertises “real beauty,” we assume they use natural ingredients. However, many Dove products contain toxic ingredients!
Dove’s Beginnings
Dove began in 1957 when the Lever brothers produced an original “beauty soap.” They advertised their product as “much better for your skin” compared to other soaps because it was gentle and contained “one-quarter of a cleansing cream.” Their logo featured the dove silhouette we see today. The models were typical of beauty ads of the time: slender, red-lipped, and feminine.
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